Sensus process of market introduction
Sensus supports the business development from the pre-seed to the seed phase and the start up phase. When the product reaches the start up phase the technology will be transferred to the industry and Sensus will follo w an exit scenario.
Business development at Sensus follows different stages:
| the pre-seed phase | In this phase the feasibility of the technology has been proven in the laboratory. The technology and processes have to be standardized resulting into a prototype product. Through field tests first information is obtained on the real life product performance. |
| the seed phase | On the basis of field test results the prototype has to be further developed into a pre-commercial product. Besides production capacity will be established that is sufficient to fulfill the demand of the (semi-) commercial product for the initial market. Through demonstration projects the technical and commercial value of the semi-commercial product is proven. |
| start up phase | Last modifications on the pre-commercial product have resulted in a commercial product that will be launched to the market. The regular production has commenced and first turn over is made. |
| growth phase | The product has been well positioned into the market and sales is expanding rapidly. New investments in production capacity is needed to fulfill the fast growing market volumes. |
